Single Estate · Ixtlahuacán del Río, Jalisco
I. La Tierra
Ixtlahuacán del Río, Jalisco, is the hometown of Omar Martinez’s father. The Martinez family land there is where every agave in Pedro Furtivo is grown.
II. La Familia
Both of Omar’s grandfathers farmed this land. When his father emigrated, it was left behind.
III. El Regreso
Omar grew up in Atlanta. A few years before Pedro Furtivo launched, he went back to Ixtlahuacán del Río and began farming agave on the family land again: the third generation of Martinez agaveros.
IV. The founders
Peter Kiley leads the production side as the tequilero. Rachel Kiley, co-founder and CEO, runs Sneaky Pete Spirits, the company that brings Pedro Furtivo to market. And Omar grows the agave. It takes all three.
From the Origin Story film
Out on the land,bottle in hand.
On the estate
Blue agave in red Jalisco soil, and the people who farm it.
Ixtlahuacán del Río, from the Origin Story film
Single Estate
Many tequilas are made from agave bought from different growers. Pedro Furtivo is made only from agave grown on one estate: the Martinez family’s, farmed by Omar Martinez.
Agave azul from the Martinez family estate in Ixtlahuacán del Río, and nowhere else.
Piñas harvested at six to seven years old, fully matured.
100% agave azul, certified additive-free by the Tequila Regulatory Council (CRT).
Every bottle carries its distillery’s number, NOM 1360, so you can trace where it was made.
The People
The tequilero, the CEO and the agavero who started Pedro Furtivo.
Tequilero
Peter is the tequilero, leading the production side of the partnership: the producer to Omar’s grower.
He is also a co-founder of Sneaky Pete Spirits and the brewmaster at Atlanta’s Monday Night Brewing, and he worked in wine before beer.
CEO
Rachel is the co-founder and CEO of Sneaky Pete Spirits, the company behind Pedro Furtivo: she runs the business that takes the tequila from the estate to your glass.
Before Sneaky Pete Spirits she was COO of Atlanta’s Monday Night Brewing.
Agavero
Omar farms the agave azul that goes into every bottle of Pedro Furtivo, on the Martinez family land in Ixtlahuacán del Río, the third generation of his family to farm it.
On film
Short films from the Martinez family land, cut from our Origin Story film.
The Origin Story
Peter, Rachel and Omar in Ixtlahuacán del Río, where Pedro Furtivo begins.
Milestones
Three expressions, one family’s agave.
